Dror Soref is an award-winning filmmaker who began his career directing music videos for "Weird Al" Yankovic, which helped establish the rock parodist as a major star. Following his success in music videos, Soref directed Platinum Blonde, an inspirational short that was nominated for the Gold Hugo Award for Best Short Film at the Chicago International Film Festival.

Platinum Blonde drew the attention of Paramount Studio’s President. Consequently, Soref was retained under contract to develop projects at Paramount Studios for him to write and direct. With the help of the Studio, The Seventh Coin became Soref's debut as a feature film writer/director. The Seventh Coin, starring Peter O'Toole, won two festival awards including Best Picture.

During the early years of Soref’s 25-year relationship with Paramount, Soref founded Orbit Productions, serving as one of its commercial directors. As Orbit’s CEO, Soref ran one of Hollywood’s most successful commercial production companies at the time. Some of Orbit’s clients include such brands as Ford, Coca Cola, Toyota, McDonald’s, and Fujifilm. Soref also dabbled in episodic television, directing a number of episodes of Power Rangers, the hit children TV series.

Soref later parlayed a successful career in commercials into feature films, signing a multiple-picture deal with Mike Medavoy’s Phoenix Pictures with one for Soref himself to direct. The first motion picture under this deal was Basic starring John Travolta and Samuel L. Jackson, released by Columbia Pictures.

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